Schema Markup Generator

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Create valid JSON-LD structured data for your pages without learning schema.org syntax — entirely in your browser. Pick a schema type — Article, Product, FAQ page, Breadcrumb, Organization, or Local business — fill in the relevant fields, and the generator assembles a clean, properly nested JSON-LD snippet wrapped in a <script type="application/ld+json"> tag, ready to paste into your page's <head>. Structured data helps search engines understand your content and can unlock rich results like review stars, FAQ accordions, and breadcrumb trails. Blank fields are skipped automatically, and every value is safely encoded so the snippet can't break out of the script tag. Copy the result in one click. Free, fast, and completely private — nothing is uploaded or stored.

How to use

Choose a schema type from the dropdown. For Article, Product, Organization, and Local business, fill in the fields shown — leave any you don't need blank. For an FAQ page, add question-and-answer pairs; for a Breadcrumb, list each step's name and URL in order, using Add item to grow the list and Remove to drop a row. The JSON-LD on the right updates live as you type. When it looks right, click Copy and paste the <script> block into your page's <head>, then validate it with Google's Rich Results Test.

Frequently asked questions

What is JSON-LD structured data and why does it matter?
JSON-LD is the format Google recommends for structured data — a small block of JSON, embedded in a <script> tag, that describes your page using the schema.org vocabulary. It helps search engines understand what a page is about (an article, a product, a list of FAQs) and can make your result eligible for rich features such as star ratings, FAQ drop-downs, and breadcrumb navigation in search results.
Does adding this markup guarantee rich results?
No. Valid structured data makes a page eligible for rich results, but search engines decide whether to show them based on quality, relevance, and policy. The markup must also accurately reflect content visible on the page — marking up content that isn't there can lead to a manual action. After adding the snippet, test it with Google's Rich Results Test and the Schema Markup Validator.
Is my input sent anywhere?
No. The JSON-LD is assembled entirely in your browser as you type. Your headlines, prices, questions, addresses, and other fields are never transmitted, logged, or stored on any server, and the tool works without an account.